What we do
We make financial literacy something people enjoy, through game-powered lessons, simulations, and habit-building tools, we help learners grasp concepts most adults were never taught.
In the past two years, we have supported over 7,000 learners across 40+ schools, community organisations and employers, and delivered specialised workshops for young adults, underrepresented groups, and professionals. Everything we create is practical, accessible, and designed to create lasting change.
Our blend of expertise and lived experience means our resources genuinely resonate, build confidence, and help people form stronger long-term financial habits.
“LifeSmart joined us at the London Careers Festival 2025 to deliver interactive workshops for under-represented students—making financial education more engaging and accessible. Ali, its founder, received the first Social Mobility Champion award for his contribution, and was later invited by the City Corporation to pitch at its inaugural SME Conference. We look forward to continuing our collaboration with LifeSmart Financial Literacy and the City of London schools.”
Partnering with the City of London Corporation has been a privilege. Our workshops with underrepresented young people are about more than money—they build confidence, open opportunities, and break down barriers. Being named Social Mobility Champion was an honour, but the real reward is seeing students empowered to shape their futures. I’m excited to keep building on this work together.
Ali Zafar Founder, LifeSmart Financial Literacy
Our Mission
We exist to make financial education accessible for every learner. No matter your postcode, background, or bank balance, you deserve the confidence and practical skills to make smart money decisions and shape your future with independence.
We specialise in turning real financial challenges into interactive experiences. Through simulations, stories, and relatable scenarios, we help people understand money in a way that finally makes sense and sticks for the long term.
Why we started
Financial education is everywhere, yet still out of reach for most people. Many grow up without the support, guidance, or lived experience needed to build healthy money habits. As a result, young people and adults alike struggle to grasp key concepts that could transform their lives.
LifeSmart was born to change that equation
Our Team
A blend of CFA-qualified finance professionals, former teachers, and game developers united by one goal: make finance practical, engaging, and transformative.
